The Shanghai Data Exchange, in collaboration with Bright Dairy, officially announced the launch ceremony of the "Full Moon Bright Rhythm Festival" for digital assets and the first circulating gift digital asset at the WDCC World Design Capital Conference Bright Dairy Brand Renewal Release Forum. This is the first digital asset that can be circulated and gifted by the Shanghai Data Exchange.

The issuance of the first tradable gift digital asset this time is an important step taken by the Shanghai Data Exchange in response to the call of the "Action Plan for Promoting Innovative Development of the Data Element Industry Based on the New Track of the Digital Economy (2023-2025)", to study the digital asset circulation mechanism combined with the real economy, and to explore the path of digital asset circulation and trading mechanism. It will effectively consolidate the practical foundation of digital asset circulation and trading in the next stage of the Shanghai Data Exchange, accelerate the improvement of the digital economy, and empower the development of the real economy.

For users, the newly added circulation gift rules and disclosure of circulation data records on China Digital Asset Network provide compliance and security guarantees for digital assets, and build a strong moat. For brand enterprises, the opening of the digital asset circulation and gift function can not only enhance user stickiness, help enterprises expand brand influence, but also further stimulate brand innovation vitality.

As the first dairy brand to establish its own digital asset issuance platform, Bright Dairy connects its century old brand culture with sports, art, and digital through cross-border cooperation, revitalizing its century old brand with digital assets, and integrating the brand culture of Lang Ping and Yuan Sha; Yundong” Forever preserve the spirit in digital form!

The release of the first tradable gift digital asset, combined with designs such as digital asset synthesis and limited edition lottery, enriches the gameplay of digital assets. This multi fun, multi-level, and interactive approach not only enhances user stickiness, extends the value chain, and strengthens the brand's hematopoietic function, but also allows users to transform from brand users to brand supporters, and grow together in both directions.

The successful opening of the Guangming digital asset circulation and gift function is a measure taken by the Shanghai Stock Exchange to adapt to the situation, move forward according to the situation, and meet market demand, accumulating valuable experience for the circulation of digital assets. In the future, the Shanghai Stock Exchange will gradually open up the circulation registration of different types of subject matter, explore the circulation of digital assets in multiple types, rights, industries, and scenarios, and make the circulation and value of digital assets a new engine for promoting the development of the real economy. Through cross-border integration of digital technology, digital assets will be combined with various industries to form a new digital economy format that combines virtual and real, and promotes real through virtual, providing new momentum for promoting the development of the real economy.